Round 1: Online Test
Format
- Individual competition (even if participants have already formed a team)
- Complete 30 online multiple-choice questions in 35 minutes on the official competition website: https://eiudatachallenge.com/
- The test includes 4 parts. Students need to complete each part in sequence. There will be a time limit for each part.
- For Social Media awards, posts need to use hashtag #EIU #EIUDataChallenge #BBS #trending #viral
Content
- Data, charts, and scenarios commonly found in business and everyday life
- No complex formulas
- No advanced academic knowledge required
Important Notes
- For a team to proceed to Round 2, all members must complete Round 1.
- Students who complete Round 1 but do not yet have a team will be supported by the Organising Committee in team matching, if needed.
Round 2: Video Case Challenge
Format
- Team-based competition (3–4 students per team)
- Online submission
Content
- Each team receives one simple business dataset along with a case description or guiding questions.
- Teams analyze the dataset, understand its context, and extract data-driven insights.
Submission
- One short video (150-180 seconds) presenting the analysis and key findings.
- Required: State your team name, you are joining EIU Data Challenge 2026. Show some fun
- Share your short video on TikTok using hashtag #EIU #EIUDataChallenge #BBS #trending #viral
Evaluation Criteria
- Correct understanding of the data
- Clear and meaningful insights
- Logical, engaging, and creative presentation
Outcome
- Only the top five teams will secure a place in Round 3.
Round 3: Final Presentation
Format
- Live, in-person team presentation to the Judging Panel
Content
- All finalist teams receive the same dataset provided by a partner organisation.
- Teams understand the business context, analyse the data and:
- Present their analysis findings
- Propose practical, data-driven recommendations
- Answer questions from the judges
Evaluation Criteria
- Effective use of data to support arguments
- Practical and feasibility of proposed decisions
- Presentation skills and teamwork